Why Customisation is Crucial for Health Platforms: How to Tailor a Modular System for Your Needs
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Time to read 5 min
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Time to read 5 min
Keywords: Customisation, health platform, modular
Table of Content
What if you have low iron but the current diet, suggested by your health app, isn’t customised towards it. Wouldn’t that stop you from using it? This is exactly why customised health platforms are more essential than ever.
Whether you're catering to individuals seeking personal health improvements or businesses aiming to optimise employee health management, customisation enables platforms to deliver targeted, effective results. So, what can customisation do for your business? Let us have a look.
Customisation in health platforms and apps allows users to engage with content, services, and tools tailored specifically to their needs rather than a generic, one-size-fits-all approach. This is especially critical when health outcomes, user engagement, and business efficiency are at stake.
For B2C customers, personalisation can mean the difference between achieving health goals or losing interest in their wellness journey. It is incredibly easy to fall out. Customers can stop using your app because of a single feature that they use extensively but isn’t adjustable. In a world governed by social media, every client wants to build a genuine connection to the business. Lacking customisable features in your products will sever just that connection.
At OptimallyMe , our at-home blood tests allow users to monitor critical metrics like energy, liver function, or hormone levels. Once the data is collected, our app uses this information to create a completely customised nutrition and fitness programme. Whether they’re tracking sleep, hydration, or calories, users want an experience that reflects their unique health data and goals.
For B2B clients, customisation serves as a way to deliver employee health solutions that directly impact efficiency, productivity, and cost-effectiveness. By offering a white-label platform and app solution , we empower employers to incorporate their branding and integrate health monitoring, nutrition, and fitness programmes into their existing systems. The benefits of a modular system for businesses are clear: they get to choose the components that align with their needs without unnecessary features or wasted investment.
A well-built app or platform can not only increase sales, but minimise effort and time spent on processes, updates, and upgrades. We all know how much maintenance an app or platform needs after it launched.
The process doesn’t stop at it being live. It starts there. And most companies don’t have the means or don’t want to invest in tech support over time. Engaging with a software developer unfamiliar with your niche or services can be expensive and time-consuming. This is why engaging someone from the health and wellness industry might be just what you need to propel your business forward.
OptimallyMe's modular platform and app system offers flexibility and scalability, enabling businesses to easily tailor the platform to meet specific requirements.This approach provides several key benefits:
Cost Efficiency
Developing a health platform from scratch is both time-consuming and expensive. White-label, modular solutions significantly cut these costs by providing a ready-made infrastructure that businesses can adapt to their needs. Rather than investing in custom development, companies can opt for the most relevant modules to their employees or customers—whether it's sleep tracking, blood test results, or nutrition planning—helping to keep costs down while still delivering high-quality, customised solutions.
Faster Time to Market
Customising a modular health platform drastically reduces the time it takes to get your solution up and running. Instead of starting from the ground up, businesses can quickly integrate pre-built components into their existing systems, ensuring rapid deployment. The OptimallyMe platform, for example, offers a range of plug-and-play features like device syncing with Apple Health and Oura, daily health tracking, and tailored fitness programmes. You can seamlessly integrate these features, bringing your app to market faster and with less hassle.
Easy Integration
One of the standout advantages of a modular system is that it is built for integration. For businesses, this means that OptimallyMe’s white-label platform and app can be smoothly incorporated into existing corporate health platforms, whether you’re already using a smart device syncing solution or have a specific employee benefits platform in place. With features like daily tracking of water intake, sleep, and heart rate variability, the platform not only offers holistic health insights but can also integrate with wearable devices for real-time data collection. This reduces the burden of manual data entry and improves accuracy, leading to better health outcomes.
In a crowded market, choosing a health platform can have significant implications for both cost and functionality. Here's why OptimallyMe offers more value compared to competitors:
Complete Customisation : Unlike many platforms that offer rigid structures, OptimallyMe allows businesses to choose the features they need. Want to integrate blood test results? We’ve got you covered. Need a focus on fitness but less on wellness? Our modular system allows for easy exclusion or inclusion of features, ensuring you get exactly what you need—nothing more, nothing less.
Advanced AI Tools : OptimallyMe includes AI-driven insights like MirrorMirror Mind and MirrorMirror Body , allowing users to assess their mental stress, heart rate, and HRV with just a scan of their face. These features help businesses offer cutting-edge health tools without the burden of developing the technology in-house.
Data-Driven Personalisation : From syncing with smart devices to tracking nutrition and fitness, our platform uses data to personalise every aspect of the user experience. This not only improves user satisfaction but also allows businesses to monitor employee health trends more effectively, helping to reduce absenteeism and improve productivity.
Customising and integrating additional features is another significant advantage of modular systems. Here’s how some of OptimallyMe’s features can benefit businesses:
Mood and Sleep Programs : Incorporating mood and sleep tracking helps employers better understand the health of their workforce. Sleep-deprived employees are less productive, and poor mental health can lead to increased absenteeism. With real-time sleep patterns and mood data, businesses can offer targeted health interventions, improving overall employee well-being.
Blood Test Results : By allowing users to view their blood test results in the app, businesses can encourage proactive health management. This is especially valuable in high-stress industries where employees may neglect their health until problems arise. With the OptimallyMe platform, businesses can encourage preventative care, leading to long-term savings on healthcare costs.
Nutrition Recommendations : Personalised nutrition plans can be integrated into existing employee wellness programmes, offering tailored recommendations based on individual health data. This not only improves employee engagement but also enhances the effectiveness of corporate health initiatives.
In both the B2C and B2B spaces, the demand for personalised, customisable health platforms is growing. A one-size-fits-all approach no longer meets the expectations of today’s users or businesses. With a modular, white-label platform and app solution like OptimallyMe , you can provide a tailored experience that delivers real value, whether you're helping individuals optimise their health or providing businesses with the tools to improve employee well-being and save on healthcare costs.
By customising and integrating only the features that matter most, businesses can save both time and money while offering a superior product that adapts to their unique needs. Ready to see how OptimallyMe can transform your health platform? Contact us to discuss customisation today.
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