White labelling, health optimisation platform

White Labelling a Health Optimisation Platform: How Does It Work?

Written by: Natasha Edwards

August 28, 2024

Time to read 4 min

Keywords: White labelling, health optimisation platform

Table of Content

1. What is White Labelling, Anyway? 2. Health Optimisation Platforms: Why They Matter? 3. How Does It Boost Productivity and Morale? 4. Real-World Impact 5. Final Thoughts

Companies are always looking for ways to improve employee wellness and boost productivity. One tucked-away strategy that is increasing in popularity is having your own in-house white labelling health optimisation platform. But what exactly does white labelling mean, and how can it benefit companies, especially regarding employee health and performance? Here is a breakdown:

1. What is White Labelling, Anyway?

White labelling is when one company creates a product or service and allows another company to rebrand and market it as its own. Imagine a tech company developing an amazing app. Instead of selling it directly, they let other businesses put their logos and branding on it and offer it to their customers. This approach is excellent for companies that want to provide sophisticated solutions without the time, expense, and hassle of developing applications from scratch.

White labelling can be a game-changer for companies. It drastically cuts development costs and allows businesses to bring products to market much faster. Plus, it offers the flexibility to customise the product to seamlessly fit the existing brand identity. Essentially, it’s a way for companies to offer advanced services and stay competitive without reinventing the wheel.

2. Health Optimisation Platforms: Why They Matter?

Now, let’s apply this concept to health optimisation platforms. These comprehensive tools are designed to improve individual health and wellness. They can include features like health tracking, personalised wellness plans, and integration with various health services. For businesses, offering such a platform can significantly enhance employee well-being, which is crucial for maintaining a productive and happy workforce.

Imagine getting a blood test for your employees and offering them custom supplementation, fitness programmes, and dietary solutions within the same breath (and app). This, in turn, will make them feel appreciated and happy and help foster a more positive work environment.

A regulated fitness plan and wellness programme, in particular, can help employees' work performance and output, as one study found.

3. How Does It Boost Productivity and Morale?

White-label health optimisation platforms enhance productivity in several ways through their features. Data analytics can track employee progress, helping them stay on top of their health goals. Additional programmes and features can be gamified to encourage achieving higher goals and challenges across the app.

A study on gamification in mHealth apps and their impact on sports and fitness participation revealed that such features can contribute to higher engagement rates in physical activities overall. However, further research is needed to determine the long-term effectiveness and engagement rates.

These platforms offer customised health challenges and access to professional health advice, providing additional motivation and support. The convenience and trustworthiness of a branded platform make it more likely that employees will use it consistently.

A personalised and tailored solution can provide many benefits, such as customised support for the specific type of job, its conditions, and the challenges that come with it, physical or mental.

One study investigated the impact stress prevention strategies introduced at the company level can have on employee health and satisfaction with the job. It found that employees were happier as a result of these interventions .

Beyond productivity, these platforms enhance employee morale by prioritising health and well-being. They experience less stress, improved mental health, and a more positive and harmonious work environment.

4. Real-World Impact

Take a company that has successfully implemented a white-labelled health platform. Employees might start with simple goals like increasing their daily steps or improving their diet. The exact calculations are entirely based on the employees' blood test scores and information about their lifestyle.

Research supports the effectiveness of such approaches.

One study found that employees preferred mHealth apps’ flexibility, personalised solutions, and wider potential reach over other WHP methods.

Another study found that an mHealth app, in conjunction with regular checkups, was successful in helping improve several medical health indicators, such as blood pressure, triglycerides, and BMI.

However, while white-labeled health platforms offer valuable tools, they alone cannot create a healthier workforce. These platforms should be integrated with comprehensive health research, regular medical checkups, tailored health and fitness programs, and detailed blood test analyses for optimal results. This combination can lead to a healthier, more productive workforce.

5. Final Thoughts

White-labelling a health optimisation platform is more than just a trend; it’s a strategic move that can significantly benefit companies and their employees. It offers a cost-effective way to provide high-quality wellness resources, enhance employee satisfaction, and boost productivity.

Are you a large or innovative enterprise seeking digital health solutions to enhance your customer offering? Look no further. OptimallyMe offers both white-label and SaaS versions of our platform and app, ensuring seamless integration with your business.

Comprehensive Solutions with OptimallyMe

OptimallyMe provides a full spectrum of health optimisation tools, including diagnostic testing and a white-labelled health dashboard that delivers personalised health recommendations. Our solution is equipped with customisable features and AI-backed tools designed to enhance your operations and offer scientifically validated solutions to your customers.

Customisation Options

Our platform is fully customisable with your company’s branding, allowing you to:

Select Suitable Widgets: Choose the features that best serve your customers.
Assign Your Branding: Integrate your logo and colours to maintain brand consistency.
Create Bespoke Features: Partner with our development team to tailor unique features to your needs.

Available Features and Widgets

Our platform includes a variety of features to enhance user experience:

Blood Result Heatmap
Personalised Health Recommendations
Food Sensitivity Widget
Epigenetic DNA Widget
Connect Device Data Widget
RoboGP Report (Coming Soon)
Existing Results Uploader Tool (Coming Soon)
Admin Panel
CRM System

Benefits of OptimallyMe Integration

Integrating OptimallyMe into your business provides numerous advantages:

Access to Diagnostic Testing: Enhance your services with comprehensive health diagnostics.
White-Label Dashboard: Fully brandable to align with your business identity.
Personalised Health Recommendations: Provide tailored health programs, including nutrition, exercise, stress management, sleep optimisation, skincare, and more.
Customisable Features: Adapt our platform to meet your specific business needs.
AI-Backed Tools: Innovate and streamline operations with advanced AI solutions, saving time and money.
Scientifically Backed Solutions: Offer your customers peace of mind with well-researched, validated health insights.